Will Apple sell its new device for less than expected?
Leaks are mounting regarding Apple's highly anticipated foldable iPhone, expected to be the company's first foldable phone.
While initial predictions suggested it would be one of the most expensive phones on the market, recent leaks have revealed a price that may be significantly lower than anticipated.
A surprising price that rivals Samsung's.
According to leaked reports, the foldable phone will start at $1,999 for the 256GB version, the same price at which the Samsung Galaxy Z Fold 7 was launched last year, according to a report published by the "phonearena" website and reviewed by "mobi alo".
According to these leaks, the remaining versions will come at approximately the following prices:
- - $2,199 for the 512GB version.
- - $2,399 for the 1TB version.
For comparison, the 1TB version of the Galaxy Z Fold 7 costs around $2,419, meaning that Apple's upcoming phone may come at a price very close to its direct competitor.
Far below expectations
Previous estimates had suggested that Apple's foldable phone would start at around $2,400, making the newly leaked price a surprise to many, especially since the company is known for releasing high-priced products.
Apple previously launched its Apple Vision Pro mixed reality headset at $3,499 and also sparked controversy by selling a monitor stand for nearly $999.
A new strategy from Apple
Analysts believe the new phone's pricing may be part of a broader strategy to gain market share in the foldable phone category, currently dominated by companies like Samsung.
Reports suggest Apple may initially absorb some of the production costs, betting on recouping them later through digital services and long-term revenue.
The foldable phone is also expected to be marketed as the next step after the Pro Max series, perhaps within a new "Ultra" category, as the company expands its focus on lower-cost devices like the MacBook Neo.
Fierce competition in the foldable phone market
Observers believe that launching the phone at this price point could put pressure on competitors to maintain similar pricing, especially with the imminent release of Samsung's next generation of foldable phones.
If these leaks prove accurate, the market could see fierce competition between Apple and Samsung to attract users to this new generation of foldable phones.
